You're the story.
Make it a cover story.
When you reach your goal, we put you on the cover: a real, professional photo shoot, styled like a magazine feature. That's the celebration. What actually gets you there is 12 weeks of sustainable habits, built for real women, not another plan you'll abandon by week three.
She's 44. She's 51.
She's not a model. She's the cover.
These are the women this was built for. Not athletes, not 20-year-olds, not people who had it easy. Real women who did the work and got proof of it. Every photo here is unretouched, no filters, no airbrushing. If they can get their cover story, so can you.
"I didn't recognise the woman in the photo. Then I realised it was me."
"First time in years I felt like the main character in my own life."
"Not a model. Not a trainer. Just someone who finally stuck with it."
Effort isn't the problem.
The plate is.
Whether you're already training hard or you've never set foot in a gym, the outcome is decided in the same place: what's on your plate. Fix that first, and everything else, energy, motivation, the way clothes fit, starts moving with it. This isn't a 12-week sprint that ends when the photo's taken; it's the habits that make sure it never comes back.
Still the same person
- Never sure what "eating well" even means for you
- Working around a knee, a back, a shoulder, not starting from zero
- Good days undone by one bad week
- Clothes fit the same as last year
Someone your friends notice
- A coach who adjusts for your body, not a generic plan
- Stronger and lighter, not just one or the other
- A flexible or a strict approach, whichever actually keeps you going
- Confidence that isn't about willpower anymore
The gym gets the credit.
The plate gets the results.
Training optimises maybe 20% of the equation. The other 80%, what you eat, when, and why, is the part almost nobody coaches properly, and it's the part that actually decides whether the person on the cover is still that person a year later.
Of results still come from what you eat
Built to last, not just to show
Most plans fail by month two, not because people quit trying, but because nobody taught them how to eat once the plan itself ends. Cover Story is built around habits that outlast the programme, so the transformation isn't just for the photo.
Four steps.
No pressure on step one.
Consultation
We learn your history, your lifestyle, your relationship with food, and what a realistic transformation actually looks like for you, over a complimentary video call.
Projections
Before you commit to anything, we show you where a realistic 12-week, 6-month, or 12-month transformation could take you.
Coach recommendation
Not a random assignment. A coach whose experience and style fits your starting point and how you want to be pushed.
Kick off call
Weekly sessions, a coach you can message when the decision in front of you is the hard one, real conversations about what you're actually eating, and a plan that adjusts as your life does, until the new version of you is just who you are.
The bigger the starting point,
the longer the runway.
5kg to lose and 25kg to lose aren't the same transformation. Your complimentary video consult includes a personal projection so you choose the length that actually fits, not the cheapest option by default.
Why we show you before you pay
"Trust the process" isn't good enough when it's your body and your money on the line. You see, roughly, what 12 weeks gets you versus 12 months, and choose with your eyes open.
Three lengths.
One transformation.
We'll help you choose the right one at your complimentary video consult, here's the shape of each.
Foundation
A first reset, a specific event, or proof this works before you go further.
- 1:1 matched coach
- Day-to-day support from your coach
- Weekly plan adjustments
- Real conversations, real accountability
- Best for a defined, near-term goal
Rebuild
Real body composition change, and habits that hold under stress.
- Everything in Foundation
- Quarterly projection re-check
- Built for bigger starting points
- Room for real life to happen
Transformation
Significant change, or coming off a GLP-1 and needing it to hold without one.
- Everything in Rebuild
- A full year of coach continuity
- Built around life's disruptions
- Longest runway, lowest relapse risk
Cover
Story
Her Cover Story
Reach your goal.
See yourself on the cover.
When you hit your goal, you can opt into a professional cover shoot, styled, lit, and designed like a real magazine cover. It's optional, it's yours to keep and share. But it's not the plan. It's proof of one. The real work is the habits you'll still have long after the photo's taken, built for women who are done starting over every January.
Enquire Now
"I've watched women do everything right and still not get the body they wanted, because nobody ever coached the 80% that actually decides it. That's the part I've spent years learning. Cover Story exists so the proof isn't just a feeling, it's a photo you can actually hold onto."Founder, Cover Story
Straight answers.
No fine print games.
Are your coaches certified nutritionists?
Our coaches are certified nutritionists and nutrition coaches, not clinical dietitians or doctors. We focus on habits, accountability, and the day-to-day of eating well. We'll always point you to a doctor or dietitian if something needs one, and our waiver spells out exactly what this service is and isn't.
Is this a diet?
No. Diets end. This changes how you eat for good, with food you actually like, not a meal plan you abandon in week three.
I'm on Ozempic or Mounjaro, is this still for me?
Yes, arguably it's where this helps most. We work alongside your treatment and focus entirely on the eating habits that decide whether results hold after you stop. We're not a medical provider and won't advise on medication; that stays with your doctor.
Is the consultation in person?
No, everything is done remotely, the consultation and all coaching happens over video call and messaging, wherever you are. No need to travel or take time off to get started.
Isn't the cover shoot just vanity?
The shoot is a celebration, not the plan. What we're actually building is the habits that got you there. The shoot is just proof of it, and entirely optional. Plenty of clients skip it and keep the results anyway.
What if I don't know which programme is right for me?
That's what the complimentary video consult is for. We look at your starting point and show you a realistic projection for each length before you commit to anything.
Your first 30 minutes are complimentary.
Your Cover Story starts with one conversation.
No pressure, just a real conversation about where you're starting and what's realistic.